It seems that “bending display” was a topic in the Consumer electronics trade Fair “CES2019” held in United States in January.Speaking of the display, it is still feeling that does not break out from the existing concept of “plane”, but it seems to come to a phase where the display to be bent flexibly is likely to be put to practical use. The first thing that attracted attention was the prototype of a tablet device that collapsed in half, which was exhibited by China Royole.The 7.8-inch display can be folded in half by a mountain in the middle.The size by this to the smartphone level. If folded smartphone, wider tablet, if there is such a product indeed may be useful.I would be wondering if the folded part is not broken. Royole’s tablet terminal is equipped with a proprietary display called “FlexPai” which uses the technology called AMOLED, which is a type of OLED.
As for the curved display, LG has been working on it since the earliest time.LG has unveiled an OLED display that bends like a newspaper in CES2016 two years ago, but this year it has been appealing to a 65-inch 4K OLED display. And this display was exhibited as being used to make use of the “bending” feature, and when not in use, it was wound in a roll shape and stored in the main body. Because it was reported also by the media company of the Japan when the image that the display came out from the one like a horizontal box was held CES2019, there might be those who remain in the impact.
Since the liquid crystal display that has been widely used conventionally, it is necessary to light guide plate to uniformly diffuse the backlight and its light using LED, etc. as its mechanism, It was difficult to thin and bending. However, since the element itself emits light, the organic EL which is becoming the mainstream recently becomes unnecessary the backlight.For this reason, the display with excellent flexibility has become a reality. In doing so, I was honestly shocked by this LG 65-inch OLED display and the monitor it was stored in. There were many people who only saw the appeal of “bending”.When I broaden my perspective a little more, I think that there is a big business opportunity lurking in this “can be stored”. It is undeniable that the display to display information is important in today’s society.The fact that the display can be folded and stored in this way means that the information can be displayed in a variety of places and scenes where the display could not be installed so far. It has the potential to be able to provide information that has never been possible in various places of daily life.Is it possible to expect a new content business or an advertising business to spread? Of course, it is important to make a product of the concept which was not before by the invention of a new technology, but I felt a very exciting thing to create a new business market by the evolution of technology.