Will 2019 be the year of gaming smartphones?New products from each company appeared one after another | World Mobile report of Yamane Yasuhiro

Will 2019 be the year of gaming smartphones?New products from each company appeared one after another | World Mobile report of Yamane Yasuhiro
The global smartphone market has come to a halt in the development of developed countries, and the growth of emerging economies is becoming increasingly popular.Looking at the report by the research firm Gartner, the growth rate of smartphone sales for each quarter of 2018 ended with a growth of 1 to 2% from the previous year.Even Apple, which is announcing a new product with a bang every year, is the reality that iPhone is no longer relying on new customer acquisition and replacement demand for existing customers.The low-price model that carries out the high-price line is doing the product strategy covered by the old product and used (not added to the number of sales but the user increases).

Each manufacturer is scrambling to develop smart homes and wearable products as a post-smartphone.However, only a handful of Apple manufacturers have succeeded in their smartwatch, and the wall that must be overcome such as “design”, “UI” and “Independent communication function” is large for the smart watch to spread.

The company wants to have a product that will be the centerpiece of the smartphone business.Gaming smartphones, where some manufacturers began to develop their products, are likely to be the stars of the expectation as they grab new users.

In the PC market, which continues to shrink every year due to the spread of smartphones, IDC says that gaming PCS are recording strong shipments.Gaming PC is a product that is more performance-oriented than price, and can appeal to the high price and brand power by applying power to the body design.Even a small manufacturer like Razer boasts a huge popularity in the gaming PC market.

Razer's "Razer Phone 2" Perfection is a very high gaming smartphone
Razer’s “Razer Phone 2” Perfection is a very high gaming smartphone

Razer has been entering the gaming smartphone since 2017 as a “post-gaming PC.”The first model was made to cry by the camera malfunction, but the “Razer Phone 2” which was introduced in 2018 is finished in the product with a high degree of perfection which can be said to have improved all faults.With a gaming pad, you can operate comfortably.

Also, ASUS, which is a “ROG” brand with a gaming PC, also announced the “ROG Phone” in 2018.It is equipped with a function to consider the game operation, such as a touch button with a sensor on the side.It also sells peripherals to make the game environment comfortable with ROG Phone, including cooling units, gaming pads, and two-screen modules.In other words, not only smartphones alone, but also accessories are doing business development.

ASUS ROG Phone's rich peripherals also have a full set of suitcases
ASUS ROG Phone’s rich peripherals also have a full set of suitcases

The chipset “Kirin 980” released by Huawei in September is the strongest product in the present, such as a high-speed 4G modem and two NPU with excellent AI processing.In addition, the GPU has been enhanced for gaming and is also suitable for gaming applications.This Kirin 980 smartphone “Mate 20” has been deployed four models, Japan not released “Mate 20 X” GamePad can also be installed, it may also be used as a gaming smartphone.

Huawei has been focusing on the development of this gaming smartphone, and the sub-brand “Honor” has produced many products that are aware of the game.Starting with “Honor Play” with the “GPU Turbo” function that temporarily increases graphics performance, the 7.12-inch large-screen model “Honor 8X Max” is sold as the best smartphone for the game.

Honor is also appealing for game-ready products.
Honor is also appealing for game-ready products.

When looking at other Chinese manufacturers, the affiliates of Shaomi and ZTE, Nubia, each have their own gaming smartphones.”Black Shark”, Nubia, “Red Magic” is a brand and product name, and after introducing the first model in 2017, the successor machine has been issued in 2018.Both products have a gaming pad sold separately.

Of course, a comfortable game operation is possible if the model with a high spec and GPU performance is good even on a normal smartphone.Samsung’s “Galaxy Note9” was a big appeal to the game “Fortnite” at the time of the new product presentation in August, and the collaboration event with “PUBG” was carried out Japan.In addition, there are many consumers who buy iphone’s latest model for gaming even though the game still has a lot to deal with first.

At the presentation of the Galaxy Note9, the game correspondence was one of the highlights.
At the presentation of the Galaxy Note9, the game correspondence was one of the highlights.

However, smartphones are a daily necessities and smartphones are always a reminder of the messenger.SNS and chat while playing games on the smartphone, it is also troublesome.Although the gaming smartphones in Shamomi and Nubia have been priced relatively cheaply, there may be an idea that this is a separate purchase for gaming in the main smartphone.

Razer is also proclaims with a company that provides a lifestyle for gaming users, and is promoting fashion branding, such as putting out a hand in clothing.Instead of just having a razer PC or a smartphone, he wears a razer T-shirt and puts the Razer bag on his shoulder, making it a fashionable and cool image.

Razer's goal is to have a gaming lifestyle
Razer’s goal is to have a gaming lifestyle

In other words, the gaming smartphone is not just a “smart phone for gaming”, but a product with the potential to expand the market of plus alpha, including peripherals.There are many glowing products using lighting, and their appearance makes them feel the near future.Even in the world of homebrew PC, there is an increasing number of peripheral devices for “show”, such as cooling devices with glowing parts and tubes.

I purchased the Razer Phone 2 wireless charging platform.It supports the QI system and can charge other manufacturers ‘ smartphones such as Iphones and Galaxy.Razer PC and keyboard while charging as well as the bottom light, you feel the beauty just looking.Are these general-purpose peripherals available for sale to users who don’t have their own smartphones?

A shiny charging stand as well as the Razer product.Other smartphone can also be used
A shiny charging stand as well as the Razer product.Other smartphone can also be used

In 2018, a high-spec smartphone with more than 100,000 yen has emerged from each company.But gaming smartphones can be a compelling presence for gaming users, even if the model comes from a high spec.In order to do so, we need a story that can convey the performance and quality of the product, as well as the improvement and enjoyment of the lifestyle by buying the product.The new market for gaming smartphones may be established in 2019 as the performance of smart phone games continues to improve.

この記事が気に入ったら
いいね ! をお願いします

Twitter で

Yasuhiro Yamane's World Mobile Reportカテゴリの最新記事